The idea
For a B2B fintech brand during NYC TECH WEEK by a16z, the familiar game-show format offered a way to build an event around the founder experience. A survey of more than 100 founders became the question bank, grounding the game in what the audience actually had to say.
Designing the experience
The responses became custom rounds, a scoring system, and live gameplay. The work connected the research to the format, then translated that format into a game deck and host briefing that could be used in the room.
Bringing it together
The scope included venue coordination, AV, food and beverage, run-of-show, and production. The concept and the delivery were developed together so the game could work as an IRL experience.